探偵たんてい

The Attribution Mystery

準備中 · In preparation

One customer. Seven touchpoints. One sale. Which channel earns the credit?

How it will work

  1. Follow a buyer's path from first ad to checkout, clue by clue.
  2. Name the channel that deserves the credit, and pick the attribution model that fits.
  3. See how last-click, first-click and data-driven models would each tell the story.
Be first to play
← Back to the Dojo