Blue Collar Ecomm Brand Growth from Ads

Taking a brand's advertising from zero to hero as they had no previous digital advertising efforts.

Implementing The Way of Fujito, our proprietary systematic approach to digital ads, we launched with Google Ads. One of our big focuses was making sure we had clean data feeds, ensuring that tracking was proper and that the Merchant Center feed was clean and tidy. As we were running, we made efforts to focus on cutting inefficient ad spend going to non-converting regions in the US.

Over the course of 9 months, we were able to increase the store revenue by 30% and increase new customer acquisition by 19% compared on average to prior months. Our ROAS is over the necessary goal needed to break into net profit (2.67x ROAS is break-even).